Vicmark Africa Limited

Product market activation across Kenya

Three product lines, a mapped footprint in Kenyan sub-counties, and a dedicated fleet that pushes new SKUs from the depot onto the shelf.

ClickSaleForce brochure

3 product lines
40 sub-counties live
18 counties covered
104 activation vehicles

Product lines in market

Each line has a lead SKU on the current Vicmark price schedule, activated through van sales and wholesale.

WDG-A

Trade hardware

Depot-to-shelf ironmongery and site essentials for hardware shops and contractors.

Widget A

List 72.00 · from Acme Parts Ltd

WDG-B

Fast trade packs

High-velocity SKUs for dukas and wholesalers, merchandised on every van route.

Widget B

List 39.00 · from Acme Parts Ltd

GDG-C

Premium household

Higher-ticket gadgets launched through supervised activation and in-store demos.

Gadget C

List 120.00 · from Metro Wholesale

Presence in Kenyan sub-counties

Vicmark is merchandised in 40 sub-counties across 18 counties. Pins show where vans and trucks keep new product facing.

Sub-county County Lines on the ground
Kanduyi Bungoma Trade hardware, Fast trade
Garissa Township Garissa Fast trade packs
Kajiado East Kajiado Trade hardware
Kajiado North Kajiado Premium household
Lurambi Kakamega Fast trade packs
Ainamoi Kericho Fast trade packs
Juja Kiambu Trade hardware
Kikuyu Kiambu Fast trade packs
Ruiru Kiambu Trade hardware, Fast trade
Thika Town Kiambu All lines
Kilifi North Kilifi Premium household
Kitutu Chache South Kisii Trade hardware
Kisumu Central Kisumu All lines
Kisumu East Kisumu Fast trade packs
Kisumu West Kisumu Trade hardware
Msambweni Kwale Fast trade packs
Laikipia East Laikipia Premium household
Kangundo Machakos Fast trade packs
Machakos Town Machakos All lines
Mavoko Machakos Trade hardware, Fast trade
Imenti North Meru Fast trade, Premium
Jomvu Mombasa Trade hardware
Kisauni Mombasa Fast trade, Premium
Likoni Mombasa Fast trade packs
Mvita Mombasa All lines
Nyali Mombasa Premium household
Dagoretti North Nairobi Premium household
Embakasi East Nairobi Trade hardware, Fast trade
Kasarani Nairobi Fast trade, Premium
Kibra Nairobi Fast trade packs
Langata Nairobi All lines
Starehe Nairobi All lines
Westlands Nairobi All lines
Molo Nakuru Fast trade packs
Naivasha Nakuru Trade hardware, Fast trade
Nakuru East Nakuru All lines
Nyeri Central Nyeri All lines
Ainabkoi Uasin Gishu Trade hardware
Kapseret Uasin Gishu Trade hardware, Premium
Turbo Uasin Gishu Fast trade packs

Activation fleet

A 104-vehicle fleet moves new product presence into sub-counties: overnight hub loads, daily van routes, and last-mile fill-ins so a launch is on the shelf, not only on a price list.

42

Canopy van sales units

Daily sub-county routes, merchandising and order capture at the outlet.

18

Refrigerated trucks

Temperature-controlled new-line launches and wholesale drops.

12

10-tonne distribution trucks

Depot replenishment into regional hubs overnight.

24

Last-mile motorcycles

Same-day fill-ins and supervisor sampling in dense estates.

8

Field supervisor SUVs

Route coaching, stock audits and new-product presence checks.